No need to introduce you the Swedish Fjällräven Kanken backpack. And if you’ve never heard of it, ask your kid/niece/cousin about it.
This highly fashionable box-shaped backpack, famous for being extremely durable is now available in an eco-friendly version, made of recycled plastic bottles.
Meet the Re-Kanken, proof that style, quality and sustainability can go hand-in-hand.
This special edition of the Kanken backpack is entirely made of recycled polyester from old plastic bottles.
But the material isn’t the only element to consider to reduce the environmental impact.
Did you know that 17 to 20% of industrial water pollution comes from textile dyeing and treatment? With that data in mind, Fjällräven uses the SpinDye technology to dye the Re-Kanken backpacks. That technology reduces water consumption by 75%, chemical consumption by 90%, CO2 imprint by 30% and energy consumption by 30-40%.
Fjällräven is a Swedish outdoor equipment company founded in 1960. They focus on enabling and inspiring more people to spend time in the nature. They do so by creating functional, durable and timeless outdoor gear that respect nature, animals and people.
Their love for the environment means that they are always looking for more sustainable solutions. And the Kanken, designed in 1978, being their best-selling product, it isn’t a surprise that they released the more eco-friendly Re-Kanken in 2016.